According to a study, survey results show that the use of an online video tour in marketing real estate property increased the perceived value of a home by 6%. Additionally, users indicated that they would be more likely to actually be interested in and visit homes on the market that had online video and/or professional photography associated with the listing. The data also shows that individuals who viewed a video of a property felt the listing would be on the market for a shorter period of time when compared to similar homes.